Here are two ways you can add images to an RTF file.
proc template;
define style styles.test;
parent=styles.rtf;
style table from table /
preimage='c:\saslog.jpg';
end;
run;
ods rtf file='temp.rtf' style=styles.test;
proc print data=sashelp.class;
run;
ods rtf close;
ods escapechar='^';
ods rtf file='temp.rtf';
proc print data=sashelp.class;
title j=l '^S={preimage="C:\V7image.jpg"} ';
run;
proc print data=sashelp.class;
title;
title2 'this is a test';
run;
ods rtf close;
See more information about PROC TEMPLATE and the RTF destination.